Recruiting doctors to live and work in rural America is a chronic problem. Most health centers try to attract workers with big salaries and expensive homes.
One center in Maine was trying to lure medical students to the countryside for their final two years with the hope that they stick around. The Ashland Health Clinic, a tiny hospital in southwest Kansas, is trying a different tack — a reverse-recruitment model. It's called mission-focused medicine, and it's based on serving problems most commonly found in third-world countries.