COVID-19 Vaccine Awareness Campaign: Materials for Campaign Organizer

The following materials include templates and guides to assist with creating your own unique campaign. Please use them freely and edit as needed.

Social Media Toolkit

The following documents include Social Media Toolkit templates. The templates are fully editable and include examples of campaign content that would be included in a toolkit to disperse to those participating in a campaign.

Some of the toolkits below include two languages. When choosing a toolkit, the primary language of the toolkit (instructions) should be in the langauge of the individual who will be using the toolkit. The secondary language (the example social media posts) should be in the language of the target audience. Often, only one language will be needed throughout the toolkit.

Please be sure to check any link you wish to remain in the toolkit to make sure they work, as resource links are updated frequently.

Please see dropdown for list of Toolkit contents.

SOCIAL MEDIA TOOLKIT CONTENTS

The Social Media Toolkit Includes the Following:

1. Introduction to campaign

2. Image Bank: With image previews, download links to all images and templates, and explanations for how to download and edit images

3. Links to videos and other content to share

4. Hashtags: Official and optional

6. Draft social media posts in Spanish, with English translations.

nonprofit organization that consults to individuals, families, and communities locally, nationally, and internationally to transform passive witnessing of violence and violation into effective action. She was an Associate Clinical Professor of Psychology for the Harvard Medical School Department of Psychiatry from 1981-2017 and a faculty member of the Family Institute of Cambridge where she founded and directed the Program in Families, Trauma and Resilience. She directs the American Family Therapy Academy’s (AFTA) Witness to Witness Program, a project pairing AFTA members with providers overexposed to stories of trauma. (Kaethe is pronounced Kay-tah.)

Spanish Social Media Toolkit:

Spanish Social Media Toolkit with Spanish Social Media Posts for COVID-19 Vaccine Campaign - Template

Haitian Creole Social Media Toolkit:

Haitian Creole Social Media Toolkit with Haitian Creole Social Media Posts for COVID-19 Vaccine Campaign - Template

English Social Media Toolkit:

English Social Media Toolkit with Spanish Social Media Posts for COVID-19 Vaccine Campaign - Template

English Social Media Toolkit with Haitian Creole Social Media Posts for COVID-19 Vaccine Campaign - Template

Print Media Toolkit

The following documents include Print Media Toolkit templates. The templates are fully editable and include examples of campaign content that would be included in a toolkit to disperse to those participating in a campaign.

Please be sure to check any link you wish to remain in the toolkit to make sure they work, as resource links are updated frequently.

Please see dropdown for list of Toolkit contents.

SOCIAL MEDIA TOOLKIT CONTENTS

The Print Media Toolkit Includes the Following:

1. Introduction to campaign

2. Posters: Image previews, download links to pre-made posters, and explanations for how to download and edit posters

3. Fact Sheets: Image previews, download links to pre-made fact sheets, and explanation for how to download

4. Comics: Image previews, download links to pre-made comics, and explanation for how to download

6. Stickers: Image previews, download links, and explanation for how to download

Spanish Print Toolkit:

Spanish Print Media Toolkit for Spanish COVID-19 Vaccine Campaign - Template

English Print Toolkit:

English Print Media Toolkit for Spanish COVID-19 Vaccine Campaign - Template

Organization Materials

Work Plan Template

The document below is a Word Document Template available in English, Spanish, and Haitian Creole that is fully editable. The template is built to help plan work within your organization.

Trilingual - English, Spanish, Haitian Creole

Resource Mapping Template

The documents below are Word Document Templates available in English or Spanish that are fully editable. These template are built to keep track of resources, both internal and external, and tracks their strengths, limitations, and their reach within the community.

English, Spanish

Rapid Needs Assessment, Summary, and Analysis Template

The document below is a Word Document Template available in English and Spanish that is fully editable. The template is built for evaluating key factors within a community for designing a communications campaign.

Bilingual - English, Spanish

Campaign Partner Contact List and Material Distribution Location List Template

The documents below are Word Document Templates in Spanish or English that are fully editable. These templates are built to keep track of contacts who might help distribute campaign materials, or locations the campaign organizer may distribute materials to.

Spanish, English

Campaign Email Templates

The following email templates can be edited, combined, or simply used for ideas about campaign design.They are not intended to be used as-is, as they contain sections which need to be filled in.

Initial Email - Template

Spanish

English

Campaign Ask - Sharing Vaccine Sign-Up information - Template

Spanish

English with Spanish Post Translations

English with Haitian Creole Post Translations

Campaign Ask - Sharing posts highlighting Community Leaders - Template

Spanish

English

Campaign Ask - Recording Short Videos About Vaccine Support - Template

Spanish