The following templates and documents can be used as tools for data collection and reporting. The tools can be used in conjunction with the ‘Vaccination Is…’ Campaign, other campaigns, or for routine internal social media analysis and reporting. Each template is fully editable. MCN has two data collection and reporting template sets available for the purpose of user ease and accessibility. Each set includes a data collection template, a metric definition and data collection and instruction guide, and a report template. See document set and document summaries below.
VERSION DESCRIPTIONS
Short Version Documents - This set of data collection and reporting documents are built for easy and minimal data collection of the most useful and frequent data requested by funders.
Long Version Documents (Coming Soon!) - This set of data collection and reporting documents are built for enhanced data collection and include additional data metrics and reporting categories compared to the Short Version set. This data collection set is especially helpful for in-depth analysis of social media activities for internal organization data analysis and strategy improvement.
DOCUMENT DESCRIPTIONS
Social Media Data Collection Templates - These Excel Sheet templates include sheets for Facebook, WhatsApp, Instagram and Twitter. For each of these platforms, the templates include columns for important social media metrics that can be reported to funders or used internally. They also include ‘optional’ metrics to collect if data collectors have the need to collect them.
Social Media Metric Definition and Data Collection Instruction Guides - These PDF guides compliment each of the short and long data collection templates. The guides include important notes about data collection for Facebook, WhatsApp, Instagram, and Twitter, as well as instructions for how to collect downloadable data if available for free from the platform. The guides also include definitions for each metric mentioned within the data collection templates, as well as instructions for how to collect each metric.
Social Media Report Templates - These Word Document templates include editable data tables that include important categories for Facebook, WhatsApp, Instagram, and Twitter. The tables can be used to send to funders for reporting purposes or for internal evaluation. These documents also include instructions for how to complete each report table category and equations to get metric totals.