COVID-19 Vaccine Education Materials: Tools for Implementation

COVID-19 Vaccine Education Materials: Tools for Implementation

The following materials include templates and guides to assist with creating your own unique campaign.

Please use them freely and edit as needed.

Social Media Toolkit

The following documents include Social Media Toolkit templates. The templates are fully editable and include examples of campaign content that would be included in a toolkit to disperse to those participating in a campaign. 

Some of the toolkits below include two languages. When choosing a toolkit, the primary language of the toolkit (instructions) should be in the langauge of the individual who will be using the toolkit. The secondary language (the example social media posts) should be in the language of the target audience. Often, only one language will be needed throughout the toolkit.

Please be sure to check any link you wish to remain in the toolkit to make sure they work, as resource links are updated frequently.

Please see dropdown for list of Toolkit contents.

Print Media Toolkit

The following documents include Print Media Toolkit templates. The templates are fully editable and include examples of campaign content that would be included in a toolkit to disperse to those participating in a campaign. 

Some of the toolkits below include two languages. When choosing a toolkit, the primary language of the toolkit (instructions) should be in the langauge of the individual who will be using the toolkit. The secondary language (the example social media posts) should be in the language of the target audience. Often, only one language will be needed throughout the toolkit.

Please be sure to check any link you wish to remain in the toolkit to make sure they work, as resource links are updated frequently.

Please see dropdown for list of Toolkit contents.

Organization Materials

The following templates are Word Document Templates, available in multiple languages, that are fully editable.

Work Plan Template

This template is built to help plan work within your organization.

Download in English and Spanish

Campaign Rollout Outline Template

This template is built to help plan the timeline of the rollout of a campaign.

Download in English and Spanish

Resource Mapping Template

These template are built to keep track of resources, both internal and external, and tracks their strengths, limitations, and their reach within the community.

Download in English and Spanish

Rapid Needs Assessment, Summary, and Analysis Template

This template is built for evaluating key factors within a community for designing a communications campaign.

Download in English and Spanish

Download Example Needs Assessment with Case Study - COVID-19 in English and Spanish

Download Example Needs Assessment with Case Study - Diabetes in English and Spanish

Campaign Partner Contact List and Material Distribution Location List Template

These templates are built to keep track of contacts who might help distribute campaign materials, or locations the campaign organizer may distribute materials to.

Download in English and Spanish

Photo and Video Organization Template

These templates are built to keep track of which content needs to be collected, which has already been collected, which needs consent, and where the content is stored.

Download in English and Spanish

Photo and Video Release Form Template

These templates can be edited to capture photo and video consent from campaign content subjects.

Download in English and Spanish

Campaign Email Templates

The following email templates can be edited, combined, or simply used for ideas about campaign design.They are not intended to be used as-is, as they contain sections which need to be filled in.

Templates include the following:

Initial Email

Campaign Ask - Sharing Vaccine Sign-Up Information

Campaign Ask - Sharing Posts Highlighting Community Leaders

Campaign Ask - Recording Short Videos About Vaccine Support

Thank-You Email

Download templates in English, Spanish, and Haitian Creole

Evaluation, Data Collection, and Reporting

Results Report Template

Download template in English and Spanish

Evaluation Materials

Post-Campaign Evaluation Survey Template (Coming Soon!)

Social Media Data Collection and Reporting Materials - Short Version

Access the following short version materials here: English and Spanish

- Social Media Data Collection Template

- Social Media Metric Definitions and Data Collection Instructions Guide

- Social Media Report Template

Materials and Activities Data Collection and Reporting Materials

Campaign Materials and Activities Data Collection Template (Coming Soon!)

Campaign Materials and Activities Reporting Template (Coming Soon!)

Educational Materials

Designing Community-Based Communication Campaigns Manual

Recorded Webinar – Tips for Taking Photos and Videos Using Phone Cameras

Alianza Nacional de Campesinas: The COVID-19 Community Health Worker Vaccine Learning Collaborative

Campaña de comunicación sobre COVID-19 para Ventanillas de Salud y Unidades Móviles de Salud